Last Saturday, January 27th, the New York Times published a detailed article on the sales of automated likes and follows by an American company called Demuvi. The same day, a New York attorney general announced that he opened an investigation on the company, which sold millions of fake followers on social networks. Some of these fake followers stole real users' data such as pictures and profile descriptions. The news article relates to the research we’ve conducted on the botnet Linux/Moose and the ego market it is thriving in. This blog post contextualizes the New York Times' article with our own experience.